"The future of the book is the blurb"
This is the same point discussed about today's commercials vs. yesterday's commercials. Our commercials now last anywhere from 5-20 seconds on average whereas a full minute or longer was average in the earlier years of TV. Our developed short attention span of today doesnt allow anything less than "fun quick and easy". As media grows and changes, we have become an over-stimulated society where reading a full book would be useless when we know we can get all the highlights and key points of information, quicker, in a blurb. Book to blurb is an example of where our world is headed- the shortcut- convenience.
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