"The future of the book is the blurb"
This is the same point discussed about today's commercials vs. yesterday's commercials. Our commercials now last anywhere from 5-20 seconds on average whereas a full minute or longer was average in the earlier years of TV. Our developed short attention span of today doesnt allow anything less than "fun quick and easy". As media grows and changes, we have become an over-stimulated society where reading a full book would be useless when we know we can get all the highlights and key points of information, quicker, in a blurb. Book to blurb is an example of where our world is headed- the shortcut- convenience.
Thursday, February 14, 2008
Probe 1
"We look at the present through a rear-view mirror. We march backwards into the future"
History repeats itself. Often we go into the future blindly- when youre looking back, youre not looking forward. As time passes, that creates future, even though our minds, progress and thought might be held up somewhere else. It also seems like we take trends or previous ideas, modify that idea to make it better or altered, and call it "new"- recreating versus creating. Fasion is a great example of "march backwards into the future".
History repeats itself. Often we go into the future blindly- when youre looking back, youre not looking forward. As time passes, that creates future, even though our minds, progress and thought might be held up somewhere else. It also seems like we take trends or previous ideas, modify that idea to make it better or altered, and call it "new"- recreating versus creating. Fasion is a great example of "march backwards into the future".
Wednesday, February 13, 2008
Probes
"Money is the poor man's credit card."
Nobody want to lend money to the poor man. The poor man has no credit, no job and no house who can not make credit card. The poor man must pay cash. He is always poor.
"All advertising advertises advertising."
The advertising overflows anywhere. People and business are controlled by the advertising. We get various information from the avertising and enjoy it, but we spend enormous time. We sometimes feel that the adverising is obstructive, however we depend on the advertising.
Blurbs #2
Well, of course it is easier to aquire solutions to past problems. This is called "hind-sight".
Hind-sight is usally always 20/20, the key is to find solutions to the new problems at hand. This is harder because they haven't been faced yet, and no one has pioneered the answers for us.
Hind-sight is usally always 20/20, the key is to find solutions to the new problems at hand. This is harder because they haven't been faced yet, and no one has pioneered the answers for us.
Blurbs #1
Sometimes when a message is sent via the telephone, it is really just a piece of it's creator. Often times, you have to look beyond the message, and you may find that it is merely a conventional extension of it's sender.
Probes
"Mud sometimes gives the illusion of depth."
As the snow slowly melts around my property, I find myself encountering this phenomenon regularly. The murkiness makes it impossible to discern whether the mud is only an inch deep, or whether it is 4 inches deep. Do I wear shoes, or boots? We also see this in less obvious things such as political mud-slinging. Fling enough mud around, and it becomes difficult to tell whether it is deep enough that we should put on our boots, or if it's just a thin layer and shoes would be suitable. Unfortunately, when we encounter mud, we often assume it is deep and rarely make any effort to probe further. This can cloud our ability to make good choices if we make no effort to determine if depth is an illusion or a reality.
"Today the business of business is becoming the constant invention of new business."
Surely, I am not the only one wondering if I can truly get a closer shave with 5 blades instead of 4. Will 6 blades be better than 5? Business today is not only accountable to it's stockholders, creditors, and other stakeholders, but it is also accountable to Wall Street. Heaven forbid a company not meet Wall Street's earnings expectations. Businesses today have to continually reinvent themselves and their products to maintain sales volumes and profitability. We are continually bombarded by "new and improved" products when in reality, they are pretty much the same products we had before. A toothbrush is still a toothbrush no matter the color of the handle or shape of the brush head. The constant invention of new business has conditioned us to believe that "new and improved" will somehow have a positive impact on our individual realities, even if a razor still is, just a razor.
As the snow slowly melts around my property, I find myself encountering this phenomenon regularly. The murkiness makes it impossible to discern whether the mud is only an inch deep, or whether it is 4 inches deep. Do I wear shoes, or boots? We also see this in less obvious things such as political mud-slinging. Fling enough mud around, and it becomes difficult to tell whether it is deep enough that we should put on our boots, or if it's just a thin layer and shoes would be suitable. Unfortunately, when we encounter mud, we often assume it is deep and rarely make any effort to probe further. This can cloud our ability to make good choices if we make no effort to determine if depth is an illusion or a reality.
"Today the business of business is becoming the constant invention of new business."
Surely, I am not the only one wondering if I can truly get a closer shave with 5 blades instead of 4. Will 6 blades be better than 5? Business today is not only accountable to it's stockholders, creditors, and other stakeholders, but it is also accountable to Wall Street. Heaven forbid a company not meet Wall Street's earnings expectations. Businesses today have to continually reinvent themselves and their products to maintain sales volumes and profitability. We are continually bombarded by "new and improved" products when in reality, they are pretty much the same products we had before. A toothbrush is still a toothbrush no matter the color of the handle or shape of the brush head. The constant invention of new business has conditioned us to believe that "new and improved" will somehow have a positive impact on our individual realities, even if a razor still is, just a razor.
Probes
“The road is our major architectural form.”
When taken literally as a paved road that transports vehicles, this is a sad thing to think about. The road is primitive and ugly, scarring the natural beauty of the planet. The internet as a road will become the major architectural form for the transportation of information and ideas, and is much less damaging to the natural world in that aspect.
“The future of the book is the blurb.”
I think this assignment proves this quote. Instead of reading a book we are reading blogs, and a lot of people read more blogs than they read books. I think more people are reading blogs because the blog allows you to form a community with people you otherwise would not be able to build a community with.
When taken literally as a paved road that transports vehicles, this is a sad thing to think about. The road is primitive and ugly, scarring the natural beauty of the planet. The internet as a road will become the major architectural form for the transportation of information and ideas, and is much less damaging to the natural world in that aspect.
“The future of the book is the blurb.”
I think this assignment proves this quote. Instead of reading a book we are reading blogs, and a lot of people read more blogs than they read books. I think more people are reading blogs because the blog allows you to form a community with people you otherwise would not be able to build a community with.
Subscribe to:
Posts (Atom)